Our Culture - NiceRink

NiceRink® isn't just a business. It’s our life.

Create Frozen Memories®

At NiceRink®, our number-one goal is to share our family’s lifelong passion with you so that you, too, can create Frozen Memories® that last a lifetime.

In our family, we’ve lived by one mantra: “If you can walk, you can skate.” 

A passion for skating runs deep in our DNA. Which is why NiceRink® isn't just the way we make our living. It’s our life. 

Thank you for being part of our NiceRink family, and allowing our products to inspire your #FrozenMemories.

For they are the reason behind the smiles on our faces,

And why winter doesn't seem so long.

Create Memories with NiceRink

NiceRink Values

Our fourth-generation family-owned business has been around for nearly 70 years, practicing the same values that are the bedrock of our success: Dedication. Perseverance. Teamwork. Excellence. 

We are dedicated to making the best backyard ice rink products on the market and providing simple yet effective solutions that make it easy to create your own ultimate ice skating experience all winter long. 

We persevere in developing products that enhance the creativity and build the skills of skaters of all ages and levels. 

We work as a team to provide superior customer service, year round.

We strive for the highest standards of excellence by listening to our customers, whose feedback is essential to the continuous improvement of our products and services.

We want to hear from you!

NiceRink® has a story to tell, and so do you. Please share your photos and stories with us. Got a suggestion or a comment about our products and services? Drop us an email or give us a call at +1-888-NICERINK (888-642-3746). 

Backyard Ice Rink by NiceRink